Online gambling and investing methods and systems using behavioral economics

An electronic gambling system, comprising:

• an electronic computer system operating gambling software that provides an electronic game of chance to a player, said electronic computer system having functionality to deposit funds into and withdraw funds from accounts at financial institutions, the electronic computer system further having functionality that:
• (a) allows the player to initiate a gambling session to play the electronic game of chance using at least one wager from a gambling account associated with the player;
• (b) may present an electronic priming message to the player during the gambling session;
• (c) presents an investment wager to the player upon the occurrence of a wager triggering event, said investment wager comprising a single offer to move into a separate account associated with the player (i) at least a portion of the monetary funds remaining in the gambling account associated with the player, and (ii) an additional amount of funds offered by the casino,
• wherein the investment wager may be accepted or rejected by the player;
• and
• (d) upon acceptance of the investment wager by the player,
• (i) electronically ends the gambling session,
• (ii) electronically deposits the at least a portion of the monetary funds remaining in the gambling account associated with the player and the additional amount of funds offered by the casino into the separate investment account associated with the player, and
• (iii) purchases securities using a least a portion of the monetary funds deposited into the separate investment account associated with the player.