Method and system to match users of a social gaming platform

An apparatus comprising:

• a ranking module for ranking a plurality of users based on a suitability for interacting on achieving a common game objective with the first user;
• an introduction module to introduce a first user of the computer-implemented game to other users, wherein the introduction module determines a second user of the ranked plurality of users to introduce to the first user based on the second user not being directly associated, as reflected within relationship data, with the first user;
• and
• an association module to associate the first user and the second user with the common game objective of the computer-implemented game in response to the first player encountering the common game objective after a start of game play, based on the first and second users being opted into the introduction module, thereby allowing the first user and the second user to interact to achieve the common game objective.