Apparatuses, methods and systems for a live online game tester

A processor-implemented method for testing a set of new game features for an online gaming application, comprising:

• selecting a combination of new game features for testing from the set of new game features;
• assigning each of a plurality of users to one of a test group and a control group;
• providing each of the test group users a gaming application including the selected combination of new game features enabled;
• providing each of the control group users the gaming application without the selected combination of new game features enabled;
• generating an evaluation score for the test group users based on both of gaming activity and social network activity of the test group users;
• generating an evaluation score for the control group users based on both of gaming activity and social network activity of the control group users;
• generating a score comparison report comparing the evaluations scores of the test group and the control group;
• determining, based on the score comparison report, whether to continue testing one or more additional combinations of new game features from the set of new game features.

A system for testing a new feature of an online gaming application, comprising:

• a memory;
• and
• a processor disposed in communication with the memory and configured to issue processing instructions stored in the memory, wherein the processor issues instructions to:
• select a new game feature for testing from the set of new game features;
• assign each of a plurality of users to one of a test group and a control group;
• provide each of the test group users a gaming application including the selected new game feature enabled;
• provide each of the control group users the gaming application without the selected new game feature enabled;
• generate an evaluation score for the test group users based on both of gaming activity and social network activity of the test group users;
• generate an evaluation score for the control group users based on both of gaming activity and social network activity of the control group users;
• generate a score comparison report comparing the evaluations scores of the test group and the control group;
• determine, based on the score comparison report, whether to continue testing one or more additional new game features from the set of new game features.