Protecting privacy of shared personal information

An apparatus, comprising:

• a memory;
• and
• one or more processors, at least one of the memory or the processors being adapted for:
• storing first personal information related to a first user in association with a first anonymous token decoupled from a first user identifier (ID) corresponding to the first user;
• determining whether a key associated with a second user ID corresponding to a second user unlocks a connection between the first user ID and the first anonymous token such that the second user is allowed to access personal information about the first user;
• and
• sending the personal information associated with the first anonymous token to the second user device associated with the second user for display if the key connects the first user ID to the first anonymous token.

A method, comprising:

• storing first personal information about a first user in association with a first anonymous token decoupled from a first user identifier (ID) corresponding to the first user;
• determining whether a key associated with a second user ID corresponding to a second user unlocks a connection between the first anonymous token and the first user ID such that the second user is allowed to access personal information about the first user;
• and
• sending the first personal information associated with the first anonymous token to a second user device associated with the second user for display if the key associated with the second user ID corresponding to the second user unlocks the connection between the first anonymous token and the first user ID.