Integration of an interactive advertising unit containing a fully functional virtual object and digital media content

A system for dynamic integration and presentation of advertising content and media content, the system comprising:

• a server computing device configured to:
• receive a request for media content from a remote computing device;
• and
• provide, in response to the request, an interactive advertising unit comprising:
• a first content layer including the requested media content and a media player;
• a second content layer including the advertising content, wherein the advertising content includes a virtual representation of an advertised product;
• and
• an integration module configured to:
• display the requested media content in the media player;
• display the advertising content in the second content layer, wherein the virtual representation provides at least a portion of a first functionality provided by the advertised product on which the virtual representation is based;
• and
• receive input associated with a second functionality provided by the virtual representation.

A computer program product, tangibly embodied in a non-transitory computer readable storage medium, for dynamic integration and presentation of advertising content and media content, the computer program product including instructions operable to configure a data processing apparatus to:

• receive a request for media content from a remote computing device;
• and
• provide, in response to the request, an interactive advertising unit comprising:
• a first content layer including the requested media content and a media player;
• a second content layer including the advertising content, wherein the advertising content includes a virtual representation of an advertised product;
• and
• an integration module configured to:
• display the requested media content in the media player;
• display the advertising content in the second content layer, wherein the virtual representation provides at least a portion of a first functionality provided by the advertised product on which the virtual representation is based;
• and
• receive input associated with a second functionality provided by the virtual representation.