Method of generating a web feed and an associated system

A device for generating a syndication web feed composed of entries corresponding to content elements, comprising:

• a determination means constructed to determine at least one activity parameter representing a quantity of new content elements to be published in the web feed that arrive in a given interval of time;
• a calculation means constructed to calculate at least one similarity value between a new content element to be published in the web feed and at least one existing entry of said web feed;
• a deciding means constructed to decide whether or not to group the new content element with an existing entry in said web feed, comprising (i) selecting an existing entry of said web feed, if any, that has a calculated similarity value with the new content element greater than a similarity threshold, said similarity threshold being adjusted in accordance with the at least one determined activity parameter such that the similarity threshold increases when the at least one determined activity parameter decreases and the similarity threshold decreases when the at least one determined activity parameter increases, and (ii) making the decision with regard to the selected existing entry by determining whether or not the calculated similarity value is above or below the adjusted similarity threshold;
• and
• an addition means constructed to add said new content element to be published to said selected existing entry of the web feed, if any, in a case where the deciding means decides to group the new content element with the selected existing entry and otherwise adding said new content element to be published in the web feed as a new entry in a case where the deciding means decides not to group the new content element with an existing entry.