System and method for improved notifications

A non-transitory computer-readable storage medium having computer-executable program instructions stored thereon that when executed by a processor, cause the processor to perform a method comprising:

• receiving, from a proxy server, a first set of data packets;
• determining if the first set of data packets are fit for adaptation so that a notification can be inserted into the first set of data packets;
• if the first set of data packets are fit for adaptation:
• transmitting, to the proxy server, a first response indicating that the first set of data packets are fit for adaptation;
• receiving a second set of data packets from the proxy server;
• and
• inserting the notification into the second set of data packets.

An apparatus comprising:

• a processor;
• and
• a memory configured to store computer-readable instructions that, when executed by the processor, cause the processor to:
• receive a first set of data packets marked with an indicator that indicates that an internet protocol (IP) address associated with a source of the first set of data packets should receive a notification;
• transmit the first set of data packets to an internet server;
• receive a second set of data packets responsive to the first set of data packets from the internet server;
• communicate with an internet content adoption protocol (ICAP) server for insertion of the notification into the second set of data packets;
• and
• transmit the second set of data packets to a user device.