Back to results
US 8,751,621 B2Granted
Building a social graph based on links received and selected by receiving users of the open web
AssigneeRadiumOne, Inc.
InventorsDimitri Vaynblat, Gurbaksh Chahal
Life of this patent
Estimating the term…
Abstract
A social graph is built which includes interactions, sharing activity, and connections between the users of the open Web and can be used to improve ad targeting and content personalization. Sharing activity between two users will affect ads or content that both users will be presented while surfing the Web. This sharing activity includes sending of links, sending of videos, sending of files, cutting and pasting of content, sending text messages, and sending of e-mails.
Claims20
A method comprising:
- receiving first activity information for a sender of a first link to at least one recipient collected by a collection resource at a Web site, wherein no personally identifiable information of the sender is collected in collecting the first activity information;
- storing the first activity information at a storage server;
- receiving second activity information when a recipient accesses the first link sent by the sender corresponding to the first activity information stored at the storage server, wherein no personally identifiable information of the recipient collected in collecting the second activity information;
- using at least one processor, attempting to identify a first node representative of the sender in a social graph;
- and
- when a first node representative of the sender in a social graph is not identified and after receiving the second activity information, creating a second node to represent the sender in the social graph.
3 more elements
Dependencies are inferred from the claim text.