Adaptive multi-channel content selection with behavior-aware query analysis

A computer implemented adaptive multi-channel content selection system comprising:

• a computer memory for storing a set of instructions;
• a computer processor connected to the memory;
• a web search engine module stored in the computer memory and executable by the computer processor to receive a search query from a user and present web results corresponding to the search query to the user;
• and
• a channel selection system module stored in the computer memory and executable by the computer processor to:
• (i) determine, for each of a plurality of channels wherein each channel has a plurality of web results, a probability that the user will select a web result of the channel for the search query,
• (ii) make at least one selection decision among the plurality of channels based on corresponding probabilities that the user will select a respective web result of at least a respective channel based on historical data of the user, wherein
• the historical data comprises past click results and access time range associated with the query, and
• the selection decision comprises at least selecting channel placement of the at least respective channel for presentation to the user and
• (iii) determine an optimal number of the web results to display for each of the plurality of channels based at least in part on the corresponding probabilities that the user will select the respective web result of the at least respective channel based on the historical data for each channel and the search query, and
• (iv) display a number of the web results to the user, wherein the number being based on the optimal number determined for each of the plurality of channels.