Providing additional information related to earmarks

A computer readable hardware storage medium embodying computer executable instructions that are executable to implement a method comprising:

• determining that a content consumer has created a mark during a playback of an instance of media that includes multiple sequences, the mark being separate from the instance of media and including a reference to a specific sequence of the multiple sequences;
• retrieving, using the reference to the specific sequence, metadata that is particular to the specific sequence, the metadata including one or more keywords that are particular to at least one of a visual aspect or an audible aspect of content included in the specific sequence;
• reviewing the metadata to determine whether additional information that is particular to the specific sequence is stored in a local memory;
• if the additional information is stored locally, retrieving the additional information from the local memory;
• if the additional information is not stored locally, retrieving the additional information from an outside source;
• and
• displaying to the content consumer the additional information.

A portable media device comprising:

• one or more processors;
• and
• a hardware memory storing computer executable instructions that are executable by the one or more processors to perform operations comprising:
• determining that a content consumer has created a mark during a playback of an instance of media, the mark being separate from the instance of media and including an identifier for the instance of media and a time reference that indicates a point during the playback of the instance of media at which the mark was created;
• ascertaining a sequence of the instance of media that corresponds to the time reference and an identifier for the sequence, the instance of media including multiple different sequences;
• relating the identifier for the sequence to metadata for the sequence, the metadata including one or more keywords that are particular to at least one of a visual aspect or an audible aspect of content included in the specific sequence;
• retrieving the metadata;
• reviewing to determine whether additional information that is specific to the sequence is stored in a local memory;
• if the additional information is stored locally, retrieving the additional information from the local memory;
• if the additional information is not stored locally, retrieving the additional information from an outside source;
• and
• causing the additional information to be displayed via the portable media device.