Local advertising responses
AssigneeGoogle Inc.
InventorsSusan Wojcicki, Smita Hashim, Navneet Loiwal, Jingxin Huang
Life of this patent
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Abstract
A computer-implemented method managing telephonic connections is disclosed. The method includes transmitting from a computer server system, for display on an electronic communication device, an advertisement from an advertiser; receiving from the electronic communication device a request to be connected telephonically with the advertiser; automatically playing a predetermined audio message after connecting telephonically with the advertiser; and connecting the electronic communication device telephonically with the advertiser after playing the predetermined audio message.
Claims21
A computer-implemented method for managing telephonic connections, the method comprising:
- transmitting from a computer server system, for display on an electronic communication device, an advertisement from an advertiser;
- receiving, at a calling system and from the electronic communication device, a request to be connected telephonically with the advertiser, the request being received in response to user interaction with the advertisement of the advertiser;
- connecting the calling system telephonically to a telephone of the advertiser;
- automatically providing, by the calling system, a predetermined audio message to the telephone of the advertiser after connecting telephonically with the telephone of the advertiser, the predetermined audio message identifying the advertisement to the advertiser;
- and
- connecting the electronic communication device telephonically with the telephone of the advertiser after providing the predetermined audio message.
A computer-implemented system, comprising:
- a server interface arranged to receive requests from users of computing devices and to provide responses for use by the user of the computing devices;
- an advertisement server arranged to select advertisements in response to user requests, and, for each user selected advertisement, to provide calling information in response to the user selection of the advertisement;
- and
- a telephonic connection server arranged to:
- receive the calling information from the advertisement server;
- connect telephonically with a telephone of an advertiser associated with the user selected advertisement, the telephone of the advertiser being identified by the calling information;
- provide a message that identifies the user selected advertisement to the telephone of the advertiser;
- and
- connect a user telephonically with the telephone of the advertiser.
Dependencies are inferred from the claim text.