Targeting users based on persona data
Assignee140 Proof, Inc.
InventorsJohn Manoogian, III, Jon Elvekrog
Life of this patent
Estimating the term…
Abstract
A method of targeted advertisement distribution based on persona data derived from a social network, wherein the social network includes a plurality of content streams, each content stream associated with a user and a user summary. The method includes the steps of receiving an advertisement request from a third party environment with associated content, identifying a content stream that includes a reference to the third party content, identifying a persona based on the user associated with the identified content stream, and serving an advertisement to the third party environment based on the identified persona.
Claims24
A method of targeted advertisement distribution based on persona data derived from a social network, the social network including a plurality of content streams, each associated with a user summary, the method comprising the steps of:
- at a server, receiving an advertisement request from a third party environment with associated content in response to third art environment access by an unknown user, the third party environment having a different domain than the social network;
- at the server, detecting a first explicit reference to the third party content in a first content stream generated by a first user and a second explicit reference to the third party content in a second content stream generated by a second user;
- at the server, generating a persona based on the first and second user summaries associated with the first and second content streams, respectively;
- at the server, selecting an advertisement from a plurality of advertisements for the unknown user by determining the similarity between the advertisement and the generated persona;
- and
- at the server, serving the selected advertisement to the third party environment for the unknown user.
A method of targeted advertisement distribution based on persona data derived from a social network, the social network including a plurality of content streams, each associated with a user and a user summary, the method comprising the steps of:
- at a server, receiving an advertisement request from a third party environment for an unknown user, the third party environment hosting an article and having a different domain than the social network;
- at a server, detecting a keyword mention in the article;
- at a server, detecting the keyword in a first and a second content stream generated by a first and second user, respectively;
- at a server, generating a persona based on the first and second user summaries associated with the first and second content streams, respectively;
- at a server, selecting an advertisement from a plurality of advertisements by determining the similarity between the advertisement and the generated persona;
- and
- at a server, serving the selected advertisement to the third party environment for the unknown user.
A method of targeted advertisement distribution based on persona data derived from a social network, the social network including a plurality of content streams, each associated with a user and a user summary, the method comprising the steps of:
- at a server, receiving an advertisement request from a third party environment for an unknown user, the third party environment having third party content and a different domain than the social network;
- at a server, identifying a content stream generated by a user from the plurality of content streams that includes a reference to the third party content;
- at a server, identifying a persona based on the user associated with the identified content stream;
- and
- at a server, serving an advertisement to the third party environment for the unknown user based on the identified persona.
Dependencies are inferred from the claim text.