Systems and methods of tracking online advertisement exposure

A server system, comprising one or more server computers, each server computer including:

• one or more processors;
• memory;
• and
• one or more programs stored in the memory for execution by the one or more processors, the one or more programs comprising instructions for:
• generating a device independent panelist ID for a user newly enrolled as a panelist and sending the panelist ID to a home router associated with the user, wherein the home router stores the panelist ID;
• receiving from the home router a message generated by the home router that includes the panelist ID and a first cookie ID associated with a first web application, the first cookie ID identifying the first web application and a unique personal user device employed by the user to utilize the first web application;
• storing in a panelist database a record that correlates the panelist ID with the first cookie ID;
• retrieving from an advertisement log a log record of a first advertisement provided to the user at the personal user device, wherein the log record includes the first cookie ID and an identifier corresponding to the first advertisement;
• correlating the first advertisement with the panelist ID using the correlation between the panelist ID and the first cookie ID stored in the panelist database;
• and
• assigning the panelist ID to the log record in the advertisement log.

A non-transitory computer readable storage medium storing one or more programs configured for execution by one or more server computers, each server computer having one or more processors and memory storing one or more programs for execution by the one or more processors, the one or more programs comprising instructions for:

• generating a device independent panelist ID for a user newly enrolled as a panelist and sending the panelist ID to a home router associated with the user, wherein the home router stores the panelist ID;
• receiving from the home router a message generated by the home router that includes the panelist ID and a first cookie ID associated with a first web application, the first cookie ID identifying the first web application and a unique personal user device employed by the user to utilize the first web application;
• storing in a panelist database a record that correlates the panelist ID with the first cookie ID;
• retrieving from an advertisement log a log record of a first advertisement provided to the user at the personal user device, wherein the log record includes the first cookie ID and an identifier corresponding to the first advertisement;
• correlating the first advertisement with the panelist ID using the correlation between the panelist ID and the first cookie ID stored in the panelist database;
• and
• assigning the panelist ID to the log record in the advertisement log.