Pixel cluster transit monitoring for detecting click fraud

A processing device comprising:

• a processor,
• a memory associated with the processor,
• a module stored on the memory that receives data related to a cursor movement towards an advertisement displayed on a web page when executed by the processor, the module receiving cursor movement data that the cursor on the web page has transited at least one pixel cluster of a plurality of pixel clusters on the web page prior to a click on the advertisement, each pixel cluster comprising boundaries and the pixel clusters form a perimeter around the advertisement so the cursor has to move across the boundaries of the at least one pixel cluster to reach the advertisement;
• a module stored on the memory that analyzes the cursor movement data when executed by the processor, and
• a module stored on the memory that determines a confidence level used m the determination of click fraud when executed by the processor, said confidence level being responsive to the analysis of the cursor movement.

A computer program product comprising a non-transitory computer useable storage medium having computer useable program code embodied therewith, the computer useable program code comprising:

• computer useable program code configured to receive data related to a cursor movement towards an advertisement displayed on a web page;
• computer useable program code configured to receive cursor movement data that the cursor on the web page has transited at least one pixel cluster of a plurality of pixel clusters on the web page prior to a click on the advertisement, each pixel cluster comprising boundaries and the pixel clusters forming a perimeter around the advertisement so the cursor has to move across the boundaries of the at least one pixel cluster to reach the advertisement;
• computer useable program code configured to analyze the cursor movement data, and
• computer useable program code configured to determine a confidence level used in the determination of click fraud, said confidence level being responsive to the analysis of the cursor movement.