Event-driven coupon processor alert

A method for using a coupon processor to receive an event driven coupon processor alert from an electronic platform, the method comprising:

• using a memory, the memory part of the coupon processor, storing customer profile data associated with a customer in a coupon processor database, the customer profile data including customer identification information and data relating to one or more electronic coupons electronically selected by the customer, the one or more electronic coupons being configured to be redeemed at a point of sale terminal in electronic communication with the coupon processor;
• using a receiver, the receiver part of the coupon processor, receiving an electronic notification from an electronic coupon platform, the electronic notification including instructions to associate the electronic notification with the customer profile data;
• using a processor, the processor part of the coupon processor, electronically associating the electronic notification with the customer profile data;
• and
• using a transmitter, the transmitter part of the coupon processor, transmitting an electronic request to the electronic coupon platform for customer profile data associated with the customer in the event that (1) the electronic notification is associated with the customer profile data and (2) information is received from the point of sale terminal relating to the receipt of data that identifies the customer;
• wherein:
• the electronic association of the electronic notification with the customer profile data prompts the transmitter to transmit the electronic request to the electronic coupon platform substantially immediately after the receipt of the information from the point of sale terminal.

A method for using a coupon processor to receive an event driven coupon processor alert from an electronic platform, the coupon processor in communication with a point of sale terminal and a remote electronic coupon platform, the method comprising:

• using a memory associated with the coupon processor, storing multiple customer profiles relating to multiple customers in a coupon processor database, each of the multiple customer profiles comprising data relating to a customer and data relating to one or more electronic coupons, the electronic coupons electronically selected by the customer via a web-based portal;
• using a receiver associated with the coupon processor, receiving data identifying a customer at a point of sale terminal wherein the data comprises a loyalty card or a payment instrument;
• using a processor associated with the coupon processor, determining if the data identifying the customer identifies one of the multiple customers;
• and
• using a transmitter associated with the coupon processor, transmitting the data identifying the customer to an electronic coupon platform in the event that the data identifying the customer identifies one of the multiple customers, wherein the receipt of the data identifying the customer at the electronic platform initiates a transmission of instructions from the electronic platform to a second coupon processor, the instructions instructing the second coupon processor to request updated customer information from the electronic coupon platform.