Delivering contextual advertising to a vehicle

A method for presenting contextual advertising to a user of a vehicle, comprising:

• in an onboard computing device of the vehicle, receiving a travel path of the vehicle and aggregating vehicle event data from a plurality of vehicle-based events;
• developing user profile data in the onboard computing device by inferring a plurality of behaviors of the user from the vehicle event data;
• storing the behaviors of the user in a behavior store external to the vehicle;
• transmitting the user profile data to an advertising service executed on an advertising server via a communication network;
• retrieving an advertisement from the advertising service, the advertisement being selected based on the travel path together with the inferred behaviors of the user stored in the behavior store;
• and
• presenting the advertisement via the onboard computing device.

A method for providing contextual advertising to a user of a vehicle, comprising:

• at an advertising service executed on an advertising server, receiving user profile data based on vehicle event data aggregated by an onboard computing device of the vehicle, the user profile data including a plurality of behaviors of the user inferred from the vehicle event data and stored in a behavior store external to the vehicle;
• at the advertising service executed on the advertising server, recognizing a user behavior pattern based on behaviors of the user stored in the behavior store;
• storing the recognized behavior pattern in a pattern store external to the vehicle;
• selecting an advertisement based on a travel path of the vehicle, and further based on the recognized patterns stored in the pattern store;
• and
• transmitting the advertisement to the onboard computing device of the vehicle for display.