US 8,572,243 B2Granted

Video aware paths

AssigneeGoogle Inc.

InventorsGregory Allan Funk, Vincent Gatto, Jr., Nareshkumar Rajkumar, Theodore Kent Hamilton

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Abstract

Analytics describing video data published to one or more destination sites are calculated. Metrics describing performance of the video data, such as performance in different geographical areas, in different demographics and in different devices are calculated. An interface simplifies calculation of the video metrics to simplify analysis by allowing a user to identify different videos or sets of videos for analysis. Additionally, interaction with one or more web pages including the video data is also captured and combined with video data performance metrics. For example, the effect of video data on navigation between web pages within a website is described by one or more navigation paths accounting for interaction with video data.

Claims21

Dependent claims

A system comprising:

a processor;
and
a memory storing instructions that, when executed by the processor, cause the system to:
store media player state information describing an interaction with video data included on a first web page in a website, the media player state information associated with a session identifier and including a video data identifier, a first web page identifier associated with the first web page, an address of a user device, a media player state description and a referring web page identifier of a referring web page that directed the user device to the first web page, and web analytics data describing the interaction with the first web page and with one or more additional web pages included in the website and associated with the session identifier;
identify a next page accessed after interacting with the first web page;
identify a previous page accessed before interacting with the first web page;
and
generate a report identifying a first frequency with which the next page was accessed from the first web page after interacting with the video data included on the first web page, identifying a second frequency with which the first web page was accessed from the previous page after interacting with video data included on the previous page, identifying a third frequency with which the next page was accessed from the first web page without interacting with the video data included on the first web page, identifying a fourth frequency with which the first web page was accessed from the previous page without interacting with the video data included on the previous page, comparing the first frequency with the third frequency and evaluating how interacting with the video data included on the first web page affects navigation from the first web page to the next page, and comparing the second frequency with the fourth frequency and evaluating how interacting with the video data included on the previous page affects navigation from the previous page to the first web page.

5 more elements

A computer-implemented method comprising:

storing media player state information describing an interaction with video data included on a first web page in a website, the media player state information associated with a session identifier and including a video data identifier, a first web page identifier associated with the first web page, an address of a user device, a media player state description and a referring web page identifier of a referring web page that directed the user device to the first web page, and web analytics data describing the interaction with the first web page and with one or more additional web pages included in the website and associated with the session identifier;
identifying, with the one or more processors, the first web page included in-the website;
identifying, with the one or more processors, a previous page included in the website, the previous page accessed prior to accessing the first web page;
identifying, with the one or more processors, a next page included in the web site, the next page accessed after accessing the first web page;
determining, with the one or more processors, a first frequency with which the first web page was accessed from the previous page after an interaction with video data included on the previous page;
determining, with the one or more processors, a second frequency with which the next page was accessed from the first web page after an interaction with video data included on the first web page;
determining, with the one or more processors, a third frequency with which the next page was accessed from the first web page without the interaction with video data included on the first web page;
determining, with the one or more processors, a fourth frequency with which the first web page was accessed from the previous page without the interaction with video data included on the previous page;
and
generating, with the one or more processors, a report including the first frequency, the second frequency, the third frequency and the fourth frequency, the report also comparing the second frequency with the third frequency and evaluating how the interaction with the video data included on the first web page affects navigation from the first web page to the next page, and comparing the first frequency with the fourth frequency and evaluating how the interaction with the video data included on the previous page affects navigation from the previous page to the first web page.

7 more elements

An apparatus comprising a non-transitory computer readable medium encoding instructions thereon that in response to execution by a computing device cause the computing device to perform operations comprising:

storing media player state information describing an interaction with video data included on a first web page in a website, the media player state information associated with a session identifier and including a video data identifier, a first web page identifier associated with the first web page, an address of a user device, a media player state description and a referring web page identifier of a referring web page that directed the user device to the first web page, and web analytics data describing the interaction with the first web page and with one or more additional web pages included in the website and associated with the session identifier;
identifying the first web page included in the website;
identifying a previous page included in the website, the previous page accessed prior to accessing the first web page;
identifying a next page included in the web site, the next page accessed after accessing the first web page;
determining a first frequency with which the first web page was accessed from the previous page after an interaction with video data included on the previous page;
determining a second frequency with which the next page was accessed from the first web page after an interaction with video data included on the first web page;
determining a third frequency with which the next page was accessed from the first web page without the interaction with video data included on the first web page;
determining a fourth frequency with which the first web page was accessed from the previous page without the interaction with video data included on the previous page;
and
generating a report including the first frequency, the second frequency, the third frequency and the fourth frequency, the report also comparing the second frequency with the third frequency and evaluating how the interaction with the video data included on the first web page affects navigation from the first web page to the next page, and comparing the first frequency with the fourth frequency and evaluating how the interaction with the video data included on the previous page affects navigation from the previous page to the first web page.

7 more elements

Dependencies are inferred from the claim text.

Facts

Application: 13/158,327Filed 10 Jun 2011
Published: US 2012/0317272 A113 Dec 2012
Granted: 29 Oct 2013
Term ends: Not estimatedThe source records don’t support an estimate.

Classification4 codes

H04L 67/025
Based on web technology, e.g. hypertext transfer protocol [HTTP]: for remote control or remote monitoring of applications
H04N 21/2407
Monitoring of processes or resources, e.g. monitoring of server load, available bandwidth, upstream requests: monitoring of transmitted content,…
H04L
Digital communication
H04N
Pictorial communication

Family

US 2012/0317272 A1Pre-grant publication · published 13 Dec 2012
US 8,572,243 B2This patent

From the US filing history. Foreign family members aren’t listed.

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