Dynamic content assembly on edge-of-network servers in a content delivery network

Apparatus associated with an edge network shared among participating content providers, comprising:

• a hardware processor;
• computer memory holding computer program instructions that when executed by the hardware processor perform the following method:
• receiving a request for a container page associated with a given one of the participating content providers;
• processing one or more edge side include (ESI) code directives associated with the container page, wherein the ESI directives represent business logic for how components of the container page are to be dynamically assembled and delivered from the edge network on behalf of the given one of the participating content providers;
• as ESI code directives are processed, generating one or more content fragments, wherein at least one content fragment has a cacheability property that is distinct from the cacheability property of the container page;
• concatenating the one or more content fragments into the container page;
• and
• serving the container page as a response to the request.