Syndicating search queries using web advertising

A method for providing to a client computing device a suggested search-engine query related to content of a web page, the method comprising:

• receiving a request to provide the web page to the client computing device;
• determining that the web page includes a frame configured to present ancillary content that is secondary to the content of the web page,
• identifying a suggested search-engine query to be provided together with the web page, wherein identifying the suggested search-engine query includes identifying one or more hyperlinks included in the web page, querying a set of historically requested web information to identify a subject matter, or a combination thereof;
• creating a web-page element that includes a hyperlink that, when selected, communicates the suggested search-engine query to a search-engine server, wherein the suggested search-engine query comprises a search term derived from the one or more hyperlinks or the subject matter;
• transforming the frame to include the web-page element instead of the ancillary content to add to the webpage the request to the search-engine server;
• and
• providing to the client computing device the web page, which includes both the web-page element having the hyperlink and the content combined together in a same webpage, thereby providing the suggested search-engine query comprising the search term.

A computer-storage device storing computer-executable instructions that, when executed by a computing device, facilitate a method of providing one or more suggested search-engine queries related to content of a web page that is requested, the method comprising:

• retrieving the web page in response to a request from a client computing device to provide the web page,
• wherein the web page is configured to present an advertisement in an advertisement frame, and
• wherein the request is associated with a user having a user profile;
• identifying a suggested search-engine query to be provided together with the web page, wherein identifying the suggested search-engine query includes identifying one or more hyperlinks included in the web page, analyzing historical user metrics, or a combination thereof;
• creating a web-page element that includes a hyperlink that, when selected, communicates the suggested search-engine query to a search-engine server, wherein the suggested search-engine query comprises a search term derived from the one or more hyperlinks or the historical user metrics;
• inserting the web-page element in the advertisement frame instead of the advertisement to syndicate the request to the search-engine server by way of the advertisement frame;
• and
• providing to the client computing device the web page, which includes both the web-page element having the hyperlink and the content combined together in a same web page, thereby providing the suggested search-engine query comprised of the search term.