High performance personalized advertisement serving by exploiting thread assignments in a multiple core computing environment

An advertising server network implementing high performance advertisement serving by exploiting processor thread assignments in a processor having multiple threads comprising:

• a module for receiving, at least two digital advertisements, an instance of the digital advertisement corresponding to a plurality of decision trees, evaluation of a decision tree resulting in a tree score;
• a module for determining, from the processor, a number of cores within the processor;
• a module for iteratively assigning, to a next one of the number of cores, a next decision tree to calculate the tree score;
• and a module for iteratively accumulating a plurality of the tree scores to form a tree score subtotal, wherein iteratively accumulating a plurality of tree scores to form a tree score subtotal terminates when the tree score subtotal is greater than a tree score subtotal threshold, based in part on an execution rate assessment.

A non-transitory computer readable medium comprising a set of instructions which, when executed by a computer, cause the computer to implement high performance advertisement serving by exploiting processor thread assignments in a processor having multiple threads, the set of instructions for:

• receiving, at least two digital advertisements, an instance of the digital advertisement corresponding to a plurality of decision trees, evaluation of a decision tree resulting in a tree score;
• determining, from the processor, a number of cores within the processor;
• iteratively assigning, to a next one of the number of cores, a next decision tree to calculate the tree score;
• and
• iteratively accumulating a plurality of the tree scores to form a tree score subtotal, wherein iteratively accumulating a plurality of tree scores to form a tree score subtotal terminates when the tree score subtotal is greater than a tree score subtotal threshold, based in part on an execution rate assessment.