3D image control apparatus and control method thereof

An apparatus that configured to enable viewing a 3D image by causing a display unit to alternately display a right eye image and a left eye image in a time-division manner and alternately opening and closing right and left shutters of shutter glasses, the apparatus comprising:

• a communication unit configured to transmit to the shutter glasses a signal synchronized with switching between the right eye image and the left eye image and to receive from the shutter glasses an identification signal for identifying a type of the shutter glasses;
• a storage unit configured to store shutter characteristics of the shutter glasses in association with the type of the shutter glasses;
• and
• a control unit configured to read from the storage unit a shutter opening and closing characteristic included in the shutter characteristics based on the identification signal and to control display timing of the display unit based on the shutter opening and closing characteristic such that display periods of the right eye image and the left eye image are within opening periods of the right shutter and the left shutter, respectively,
• wherein the control unit controls the display unit to adjust a display luminance of each of red, green, and blue (RGB) colors of the right eye image and the left eye image based on a shutter transmission color temperature included in the shutter characteristics based on the identification signal.