Method and apparatus for distributing consumer advertisements

A network element of a media communication system, comprising:

• a memory having computer instructions;
• and
• a controller device coupled to the memory, wherein the controller device when executing the computer instructions performs operations comprising:
• receiving from a media processor a request to advertise a good or a service of a user of the media processor;
• presenting the media processor with a plurality of advertisement categories;
• detecting from the media processor a selection of a selected one of the plurality of advertisement categories;
• presenting the media processor with an advertisement template associated with the selected one of the plurality of advertisement categories;
• detecting at the media processor a plurality of entries in the advertisement template;
• generating an advertisement user interface corresponding to the plurality of entries;
• detecting a behavioral pattern in one of the plurality of entries, other sources of behavioral data associated with the user, or a combination thereof;
• identifying a plurality of targeted subscribers of the media communication system with a behavioral profile similar to the behavioral pattern;
• providing a plurality of previews of the advertisement user interface for presentation by way of the media processor, each of the plurality of previews differing from each other based on display characteristics corresponding to different computing devices;
• distributing the advertisement user interface to equipment of the plurality of targeted subscribers;
• presenting to the equipment of the plurality of targeted subscribers an auctioning process for submitting bids for purchasing a good or a service presented in the advertisement user interface;
• receiving a bid from equipment of a subscriber of the plurality of targeted subscribers;
• receiving a communication identification of the media processor of a user that generated the advertisement user interface;
• and
• presenting the bid to the media processor of the user that generated the advertisement user interface.

A method comprising:

• receiving by a network element comprising processor, a request to advertise a good or a service of a user of a media processor;
• presenting, by the network element, a plurality of advertisement categories;
• detecting, by the network element, a selection of a selected one of the plurality of advertisement categories;
• presenting, by the network element, an advertisement template associated with the selected one of the plurality of advertisement categories;
• generating, by the network element, an advertisement user interface corresponding to a plurality of entries detected at the media processor;
• detecting, by the network element, a behavioral pattern in one of the plurality of entries, other sources of behavioral data associated with the user, or combinations thereof;
• identifying, by the network element, a plurality of targeted subscribers of a media communication system with a behavioral profile similar to the behavioral pattern;
• providing, by the network element, a plurality of previews of the advertisement user interface for presentation by way of the media processor, each of the plurality of previews differing from each other based on display characteristics corresponding to different computing devices;
• distributing, by the network element, the advertisement user interface to equipment of the plurality of targeted subscribers;
• presenting, by the network element, an auctioning process to the equipment of the plurality of targeted subscribers for submitting bids for purchasing a good or a service presented in the advertisement user interface;
• receiving, by the network element, a bid from equipment of a subscriber of the plurality of targeted subscribers;
• receiving, by the network element, a communication identification of the media processor of a user that generated the advertisement user interface;
• and
• presenting, by the network element, the bid to the media processor of the user that generated the advertisement user interface.