Contextual-display advertisement

One or more computer storage media devices comprising computer-executable instructions embodied thereon that, when executed by one or more processors of a computing device, cause a computing system to perform:

• receiving, utilizing a first computer process, a request for a display advertisement to be displayed on a page in an advertisement space;
• analyzing, utilizing a second computer process, keywords on the page to determine the context of the page, wherein the context of the page is classified into one or more keywords and/or categories;
• extracting, utilizing a third computer process, at least one advertisement text body from a plurality of advertisement text bodies, wherein the at least one advertisement text body is logically related to the context of the page;
• extracting, utilizing a fourth computer process, at least one base image from a plurality of base images, wherein the at least one base image is logically related to the context of the page and the at least one base image is scalable to satisfy the dimensional limitations of the advertisement space;
• generating, utilizing a fifth computer process, at least one unprocessed advertisement, wherein the at least one unprocessed advertisement is the combination of the at least one base image and the at least one text body;
• optimizing, utilizing a sixth computer process, the placement of the at least one text body in relation to the at least one image base of the at least one unprocessed advertisement with a placement template;
• adjusting, utilizing a seventh computer process, the visual characteristics of the at least one unprocessed advertisement to increase the visual congruity between the page and the at least one unprocessed advertisement;
• and
• rendering, utilizing an eighth computer process, the unprocessed advertisement to create a contextual-display advertisement,
• wherein the first, second, third, fourth, fifth, sixth, seventh, and eighth computer processes are executed by one or more computing devices.