Web page associated with a node in a website traffic pattern

A non-transitory computer-readable medium, having machine instructions stored therein, the instructions being executable by one or more processors to cause the one or more processors to perform operations comprising:

• receiving a traffic pattern, the traffic pattern including a plurality of web page nodes and a goal web page node, the traffic pattern including a predetermined sequence beginning with a first web page node of the plurality of web page nodes and ending with the goal web page node,
• wherein each web page node of the plurality of web page nodes is associated with a first web page having a link to a second web page, wherein the second web page is associated with a web page node of the plurality of web page nodes of the traffic pattern that is subsequent to the web page node associated with the first web page in the predetermined sequence;
• for each web page node of the plurality of web page nodes:
• receiving data indicative of a web page associated with the each web page node,
• determining a first number of display elements of the web page that link to a subsequent web page associated with a subsequent web page node according to the predetermined sequence of the traffic pattern,
• determining a total number of display elements of the web page that link to other web pages,
• determining a ratio of the first number of display elements to the total number of display elements,
• identifying a display element of the web page associated with the each web page node that is associated with a decreased probability that the user progresses from the web page associated with the each web page node to a subsequent web page associated with a subsequent web page node according to the predetermined sequence of the traffic pattern;
• determining a metric for the each web page node representing an impact on a conversion attributable to the display element and based, at least in part, on the determined ratio, wherein the conversion is associated with the goal web page node;
• ranking the plurality of web page nodes based on the determined metric for each web page node;
• storing information about the ranking;
• selecting a web page node of the plurality of web page nodes of the traffic pattern to improve;
• and
• modifying a display element of the web page associated with the web page node to increase a probability that a visitor to the web page node will progress to a subsequent web page node of the traffic pattern.

A system for improving a traffic pattern through web page nodes of a website, the system comprising:

• a processor;
• a memory;
• and
• a communication interface, in communication with the memory and configured to transmit data between the memory and the processor, wherein the processor is configured to process instructions to:
• receive the traffic pattern, the traffic pattern including a plurality of web page nodes and a goal web page node, the traffic pattern including a predetermined sequence beginning with a first web page node of the plurality of web page nodes and ending with the goal web page node,
• wherein each web page node of the plurality of web page nodes is associated with a first web page having a link to a second web page, wherein the second web page is associated with a web page node of the plurality of web page nodes of the traffic pattern that is subsequent to the web page node associated with the first web page in the predetermined sequence,
• for each web page node of the plurality of web page nodes:
• receive data indicative of a web page associated with the each web page node,
• identify a display element of the web page associated with the each web page node that is associated with a decreased probability that the user progresses from the web page associated with the each web page node to a subsequent web page associated with a subsequent web page node according to the predetermined sequence of the traffic pattern, and
• determine a metric for the each web page node representing an impact on a conversion attributable to the display element, wherein the conversion is associated with the goal web page node,
• rank the plurality of web page nodes based on the determined metric for each web page node,
• select a web page node of the plurality of web page nodes of the traffic pattern to improve based on the ranking of the plurality of web page nodes, and
• modify a display element of a web page associated with the selected web page node to increase a probability that a visitor to the web page node will progress to the subsequent web page node of the traffic pattern.