Redirect control in web browsers
AssigneeGoogle Inc.
InventorsRichard Rabbat, Eyal Manor
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Abstract
The capability to limit the number of user redirects for a third-party content provider or third-party content provider network, such as, for example, an advertiser or advertising network, is provided. Such a capability extends the functionality of an attribute of a HyperText Markup Language (HTML) element to establish a limit to the number of user redirects. Accordingly, such a limit can be used to enforce restrictions on the number of user redirects through a user's web browser.
Claims20
A computer-implemented method for limiting user redirects within a web browser, comprising:
- parsing a frame element in a plurality of elements to identify one or more attributes of the frame element, the plurality of elements encoded in a web page retrieved in response to a user request;
- determining a redirect limit for the frame element from among the one or more identified attributes, wherein the redirect limit specifies a maximum number of user redirects for a third-party resource corresponding to the frame element;
- and
- responding to a redirect request associated with the third-party resource based on the determined redirect limit, wherein the redirect request is ignored when the redirect limit is exceeded.
A system for limiting user redirects in a web browser, comprising:
- one or more processors;
- a parser, implemented on the one or more processors, to parse a frame element in a plurality of elements to identify one or more attributes of the frame element, the plurality of elements encoded in a web page retrieved in response to a user request, and to determine a redirect limit for the frame element from among the one or more identified attributes, wherein the redirect limit specifies a maximum number of user redirects for a third-party resource corresponding to the frame element;
- and
- a network engine, implemented on the one or more processors, to respond to a redirect request associated with the third-party resource based on the redirect limit, wherein the redirect request is ignored when the redirect limit is exceeded.
Dependencies are inferred from the claim text.