Live experiment framework

A system comprising:

• one or more computers and one or more storage devices storing instructions that are operable, when executed by the one or more computers, to cause the one or more computers to perform operations comprising:
• obtaining organizational information related to client-side experiments that are available for deployment on client devices, the organizational information mapping event identifiers to client-side experiments;
• detecting, by the one or more computers, a value of an event identifier associated with a trigger event, the trigger event comprising an action taken by a client device;
• identifying one or more corresponding client-side experiments that are to be activated at the client device by comparing the event identifier to the organizational information;
• and
• causing, by the one or more computers, the identified corresponding client-side experiments to be activated at the client device.

A non-transitory computer-readable storage device storing software comprising instructions executable by one or more computers which, upon such execution, cause the one or more computers to perform operations comprising:

• obtaining organizational information related to client-side experiments that are available for deployment on client devices, the organizational information mapping event identifiers to client-side experiments;
• detecting, by a server, a value of an event identifier associated with a trigger event, the trigger event comprising an action taken by a client device;
• identifying one or more corresponding client-side experiments that are to be activated at the client device by comparing the event identifier to the organizational information;
• and
• causing, by the server, the identified corresponding client-side experiments to be activated at the client device.