System and method for targeting limited-time offer based on likelihood of acceptance and selecting transmission media based on customer interest
AssigneeRearden Commerce, Inc.
InventorsPatrick Grady, Mark Orttung
Life of this patent
Estimating the term…
Abstract
System and method for availability based on limited-time offerings and transactions. One embodiment of the present invention provides a system and method that, based on a set of known preferences and historic transactions with customers, culls from a customer database those customers most likely to close a transaction in a short time. The selected customers are notified of the offer, and the system processes the customers responses in a timely manner, and thus allow fleeting inventories to be sold off before they expire.
Claims39
A computer implemented method comprising:
- receiving, via a computing device, an offer that has an explicit or implicit expiration;
- determining, via a set of instructions executed on a machine, a likelihood of accepting the offer for each of a plurality of customers, the likelihood being determined by applying predetermined rules based on the characteristics of the offer and information on customers;
- selecting a set of customers from the plurality of customers based on the likelihood of accepting the offer and predetermined criteria;
- ranking the selected customers based on the likelihood of accepting the offer;
- and
- sequentially providing the offer to at least one or more of the selected customers in the order of the ranking via one of a plurality of various transmission media which is selected based on a customer interest threshold.
A non-transitory tangible computer readable medium that provides instructions that when executed by a machine will cause said machine to perform operations comprising:
- receiving, via a computing device, an offer that has an explicit or implicit expiration;
- determining a likelihood of accepting the offer for each of a plurality of customers, the likelihood being determined by applying predetermined rules based on the characteristics of the offer and information on customers;
- selecting a set of customers from the plurality of customers based on the likelihood of accepting the offer and predetermined criteria;
- and
- ranking the selected customers based on the likelihood of accepting the offer;
- sequentially providing the offer to at least one or more of the selected customers in the order of the ranking via one of a plurality of various transmission media which is selected based on a customer interest threshold.
A computer system comprising
- at least one server configured for:
- receiving, via a computing device, an offer that has an explicit or implicit expiration;
- determining a likelihood of accepting the offer for each of a plurality of customers, the likelihood being determined by applying predetermined rules based on the characteristics of the offer and information on customers;
- selecting a set of customers from the plurality of customers based on the likelihood of accepting the offer and predetermined criteria;
- ranking the selected customers based on the likelihood of accepting the offer;
- and
- sequentially providing the offer to at least one or more of the selected customers in the order of the ranking via one of a plurality of various transmission media which is selected based on a customer interest threshold.
Dependencies are inferred from the claim text.