Targeting based on intent or presence

A method comprising:

• enabling a content item sponsor to present content to users based on whether a content item request is associated with a user at a particular location or is associated with a user that has expressed an interest in the particular location, including enabling a content sponsor to exclude presentation of their content for at least one of these types of requests, where enabling includes receiving a presence/interest specification from the content item sponsor for a campaign;
• evaluating the received content item request to determine a likelihood that the user is merely interested in the given location but is not physically present at the given location;
• and
• providing content from a content sponsor in response to the received content item request only if selection criteria for the campaign match the request including satisfying a presence/interest specification from a respective content item sponsor for the campaign.

A computer program product tangibly embodied in a computer-readable storage device and comprising instructions that, when executed by a processor, cause the processor to:

• present a user interface to a campaign sponsor for customizing selection criteria for a campaign including a user selectable control for specifying one or more criteria, where at least one criterion includes a presence of a user in a prescribed geographic location or an indication of an interest by a user in the prescribed geographic location;
• receive a selection from the campaign sponsor of one or more criteria to be associated with the campaign including a selection of one of user presence or interest;
• determine for a given content request whether a user is present or merely interested in a geographic location;
• and
• serve content from the campaign when a content item request satisfies the criteria for the campaign.

A system comprising:

• a processor;
• and
• a computer readable medium having instructions thereon that, when executed by the processor, provide a content delivery system and a campaign management user interface,
• wherein:
• the campaign management user interface includes a user selectable control for specifying one or more selection criteria, where at least one criterion includes a presence of a user in a prescribed geographic location or an indication of an interest by a user in the prescribed geographic location, the campaign management user interface configured to receive a selection from a campaign sponsor of one or more selection criteria to be associated with the campaign including a selection of one of user presence or interest;
• and
• the content delivery system is configured to:
• evaluate content delivery options for presenting content associated with the campaign including determining for a given content request whether a user is present or merely interested in a geographic location;
• and
• serve content from the campaign when a content item request satisfies the targeting criteria for the campaign.