Back to results
US 8,543,453 B1Granted
Publication evaluation
AssigneeGoogle Inc.
InventorsGuy Calvert, Aaron Shon, Matthew C. Cary, Michael English, Michael Skinner, Courtney L. Bowman
Life of this patent
Estimating the term…
Loading patent…
Loading patent…
AssigneeGoogle Inc.
InventorsGuy Calvert, Aaron Shon, Matthew C. Cary, Michael English, Michael Skinner, Courtney L. Bowman
Estimating the term…
A publication evaluation subsystem generates publication scores for publications. Each publication score is indicative of an expected performance for content that is presented with the publication. The publication scores are generated relative to a baseline performance measure. The baseline performance measure has a value that is indicative of an expected performance of any selected content presented with any publication in the content network. More than one publication score can be generated for each publication, with each publication score being indicative of the performance of a sub-group of content items that are presented with the publication. The sub-group of content items can include content items that each share a common characteristic. For example, a publication score can be generated for a sub-group of content items that are associated with common targeting criteria (e.g., keywords).
A computer-implemented method, comprising:
A system, comprising:
A non-transitory computer readable media comprising instructions that upon execution by one or more computers, cause the one or more computers to perform operations comprising:
Dependencies are inferred from the claim text.