Reflective coatings for glass articles, methods of deposition, and articles made thereby

A method for coating an article having an interior and an exterior comprising:

• placing an article to be coated into a coating chamber of a coating apparatus, wherein the article is a container having an interior and an exterior;
• depositing a titania coating material onto a portion of the exterior of the article within the coating chamber to form a titania coating on a portion of the exterior of the article, wherein the titania coating has a thickness in the range of 200 Å to 800 Å and provides a luminous reflectance in the range of 12% to 38%;
• shielding a portion of the exterior of the container such that the portion shielded is not coated, wherein the shielding is accomplished by a structural shielding member configured to surround a portion of the article such that the portion of the article not to be coated extends into the structural shielding member;
• transferring air into the coating apparatus via an air pathway, wherein the air pathway directs the air through the structural shielding member and around the structural shielding member;
• and
• removing excess coating material from the coating apparatus via at least one exhaust member.