Apparatus and methods for syndication of on-demand video

A computer program product comprising a tangible, computer-readable medium having thereon non-transitory computer program code for instructing a computer processor to perform a method for providing interactive video content to a subscriber device based on a media asset, the media asset including source media content and associated source media metadata, the media metadata being encoded in a storage format that conforms to a media metadata specification, the product including:

• program code for receiving the media asset from a data communication network;
• program code for transforming, in a first computer process, at least a portion of the metadata from the storage format into a syndication format that conforms to a syndication metadata specification;
• program code for publishing the transformed metadata to a plurality of interactive video content generators according to a syndication protocol;
• and
• program code for generating, in a second computer process in at least one of the plurality of interactive video content generators, interactive video content that includes at least a portion of the transformed metadata, in response to receiving a request for the interactive video content from the subscriber device.

A system for providing interactive video content to a subscriber device based on a media asset, the media asset including source media content and associated source media metadata, the media metadata being encoded in a storage format that conforms to a media metadata specification, the system comprising:

• an interface port for receiving the media asset from a data communication network;
• a first processor module, operatively coupled with the interface port, for
• (1) transforming at least a portion of the metadata from the storage format into a syndication format that conforms to a syndication metadata specification, and
• (2) publishing the transformed metadata to a plurality of interactive video content generators according to a syndication protocol;
• and
• a second processor module in at least one of the plurality of interactive video content generators for generating interactive video content that includes at least a portion of the transformed metadata in response to receiving a request for the interactive video content from the subscriber device.