A method for the production of a product on the basis of nickel, having a recrystallization cube texture, wherein first, a starting product is produced by way of a melt-metallurgy or powder-metallurgy process, with the inclusion of mechanical alloying, the starting product being produced by adding Ag into technically pure Ni or a Ni alloy so that the starting product has an Ag addition in a microalloying range of at least 10 atom ppm and maximally 1000 atom ppm, wherein this starting product is processed into strip or flat wire having an intermediate dimension, by hot-forming with subsequent cold-forming at >50% thickness reduction, this strip or flat wire is softened by annealing at a temperature within the temperature range between 500° C. and 850° C., whereby higher temperatures in the temperature range between 500° C. and 850° C. are used for higher Ag contents, thereupon quenching takes place, wherein subsequently, cold-forming occurs to a degree >80%, and wherein finally, recrystallizing annealing treatment is performed in order to achieve a complete cube texture.