System and methods for enhancing the experience of spectators attending a live sporting event, with content filtering function

A mobile device for use at a live event, comprising:

• a storage device, the storage device stores a spectator profile associated with an end user of the mobile device, the spectator profile includes a particular classification;
• a receiver, the receiver receives a wireless transmission, the wireless transmission includes a plurality of data streams and a plurality of advertising streams, each data stream of the plurality of data streams conveys live event information as the live event occurs, a first advertising stream of the plurality of advertising streams is associated with the particular classification, the wireless transmission includes one or more instructions, the one or more instructions control when the first advertising stream is inserted into a first data stream of the plurality of data streams;
• one or more processors in communication with the storage device and the receiver, the one or more processors insert the first advertising stream into the first data stream based at least in part on the one or more instructions and the spectator profile, wherein each advertising stream of the plurality of advertising streams is associated with a different classification of a plurality of classifications, the one or more processors insert the first advertising stream into the first data stream on the mobile device if the particular classification stored on the mobile device matches a classification associated with the first advertising stream;
• and
• a display in communication with the one or more processors, the display displays at least a portion of the first advertising stream and at least a portion of the first data stream.