Method of generating and redeeming coupons

A method of generating and redeeming a plurality of coupons, the method comprising:

• generating a first coupon including:
• selecting a first group of offers from a plurality of offers based on prior purchasing behavior of a first consumer such that the first group of offers is individually customized to the first consumer, and
• printing a first bar code identifying in a first account and indicating that the first coupon relates to the first group of offers, wherein the first account includes a status of each of the first group of offers and is associated with the first consumer;
• generating a second coupon including:
• selecting a second group of offers from the plurality of offers based on prior purchasing behavior of a second consumer such that the second group of offers is individually customized to the second consumer, and
• printing a second bar code identifying ins a second account and indicating that the second coupon relates to the second group of offers, wherein the second account includes a status of each of the second group of offers and is associated with the second consumer;
• distributing the first coupon to the first consumer;
• distributing the second coupon to the second consumer;
• and
• processing the first coupon including:
• using the first bar code of the first coupon to identify the first group of offers and the first account,
• comparing the first group of offers associated with the first coupon to one or more products being purchased by the first consumer, and
• applying a discount to a purchase price of any of the one or more of products being purchased that correspond with the first group of offers;
• wherein:
• each of the plurality of offers is redeemable for a discount on a nding one of a plurality of products offered for sale, and the first group of offers differs from the second group of offers,
• the first bar code uniquely identifies the first consumer,
• the second bar code uniquely identifies the second consumer,
• processing the first coupon includes recording that the first coupon was redeemed by the first consumer using a third financial instrument associated with a third account, and
• the method further comprises:
• linking the first account to the third account as part of a single profile of the first consumer.

A method of providing a plurality of offers each being redeemable for a discount on a corresponding one of a plurality of products offered for sale, the method comprising:

• selecting a group of offers from a plurality of available offers defined in a database;
• associating each offer included in the group of offers with a master offer identifier saved in the database;
• generating sheet media including a visual indication of each offer included in the group of offers;
• generating a coupon card listing each offer included in the group of offers and including a single bar code configured to be optically read by a point-of-sale terminal during a purchase transaction, wherein the bar code includes information identifying the following:
• a coupon type indicating that the coupon card relates to more than one discount,
• an identity of the master offer identifier, and
• an account including a status of each offer included in the group of offers;
• and
• removably coupling the coupon card with the sheet media, such that the coupon card is bordered on at least two sides by the sheet media;
• wherein the account is associated with an individual consumer and a financial instrument used by the individual consumer to make prior purchases at a retailer.