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AssigneePrime Research Alliance E., Inc.
InventorsCharles A. Eldering, Gregory C. Flickinger, John A. Schlack, John P. Blasko
Estimating the term…
In accordance with the invention, advertisement identifiers are stored in a queue in memory in the set top box or elsewhere corresponding to individual subscribers of a television service delivery network. The advertisements are retrieved and displayed in the order dictated by the queue as advertisement avails are detected in the particular channel information stream being watched by that subscriber. Accordingly, the subscriber sees the advertisements regardless of what channel or television program is being watched and sees them in the order dictated by the queue. The invention also is applicable to other information streams including Internet advertising, audio/radio advertising and advertising in electronic program guides.
A method of selectively inserting advertisements into a programming stream at different receiving nodes of a communications network, said method comprising:
A method of inserting advertisements into a programming stream in a communications network, the method comprising:
A method of inserting advertisements into a programming stream in a communications network, the method comprising:
A method of inserting advertisements into a programming stream in a communications network, the method comprising:
Dependencies are inferred from the claim text.