System and method for embedding interactive components within mobile content

A wireless device comprising:

• a processor for controlling operation of the wireless device;
• at least one input device coupled to the processor for accepting input from a user;
• at least one display device coupled to the processor for communicating an output to the user;
• a communications subsystem coupled to the processor for communicating with a communications network, the communications network including at least one content server configurable for delivering push content to the wireless device;
• a memory coupled to the processor;
• and
• a storage device coupled to the processor;
• the wireless device including one or more modules for rendering content, the content comprising one or more interactive components, at least one of the one or more interactive components being for initiating an application in response to a received input, the one or more modules being configured to cause the wireless device to:
• receive a push content package from the communications network, the push content package comprising the content and information about the one or more interactive components, the information about each individual interactive component comprising one or more attributes useful in rendering the individual interactive component, wherein at least one of the one or more interactive components includes a selectable activation area for initiating the application in response to the received input and wherein the one or more attributes include a definition of a visual location of the activation area;
• and
• render the content on the at least one display device.

A method for use in an apparatus comprising a push content server having a processor and a memory, the apparatus for providing content to a wireless device, the content including one or more interactive components, at least one of the one or more interactive components being for initiating an application in response to a received input, the method comprising:

• receiving a content file including the content and information about the one or more interactive components, the information about each individual interactive component comprising one or more attributes useful in rendering the individual interactive component, wherein at least one of the one or more interactive components includes a selectable activation area for initiating the application in response to the received input and wherein the one or more attributes include a definition of a visual location of the activation area;
• processing the content file and packaging the processed content file as a content package for delivery to the wireless device;
• and
• sending the content package to the wireless device as a push delivery.