Benefits services privacy architecture

A system for presenting benefits to a user of a computing device, comprising:

• a user history data store to record a user history including a list of user activities detected via a computer program in the computing device;
• a benefit data store to record a list of predefined benefits received from at least one remote server, each of the predefined benefits including an associated trigger user activity;
• and
• a plug-in module associated with an application program, the plug-in module being configured to detect a trigger user activity occurring in an associated application program, and to send a notice of the trigger user activity to the computer program, for storage in the user history;
• wherein the computer program in the computing device is configured to determine a predefined benefit to present to the user based at least on the presence of the trigger user activity for the predefined benefit in the user history, and is configured to present a matched predefined benefit to the user;
• and
• wherein determining a predefined benefit to present to the user and presenting a matched predefined benefit to the user are performed in the computing device without transmitting information regarding the user activities to a remote server.

A method of presenting benefits to a user of a computing device, comprising:

• detecting user activities via a computer program executed on the computing device, wherein the user activities are detected by a plug-in module associated with an application program and configured to communicate with the computer program and the application program;
• storing a list of detected user activities in a user history in the computing device;
• receiving a list of predefined benefits from at least one remote server, each of the predefined benefits including an associated trigger user activity;
• storing the list of predefined benefits in the computing device;
• determining a predefined benefit to present to the user based at least on the presence of a trigger user activity for the predefined benefit in the user history, via the computer program in the computing device;
• presenting a matched predefined benefit to the user;
• receiving a user response to the presented benefit and storing the user response;
• and
• presenting a newly matched benefit to the user based on a previous user response to a similar benefit;
• wherein determining a predefined benefit to present to the user and presenting a matched predefined benefit to the user are performed in the computing device without transmitting information regarding the user activities to a remote server.