Pattern forming method

A pattern forming method for forming a pattern on a coating film on an article, the method comprising:

• preparing a coating composition containing magnetic particles with flaky form;
• applying said coating composition to the article to be coated and form the coating film on the article;
• arranging a plurality of sheet form magnets along the surface of said coating film with the magnets adjacent to each other, wherein each sheet form magnet has a side surface, a front surface, and a back surface, the front and back surfaces having magnetic poles, and wherein the sheet form magnets are arranged with the magnetic poles of adjacent sheet form magnets different between the front surface and the back surface of the sheet form magnets, and side surfaces of the sheet form magnets contact each other, and thus, the plurality of sheet form magnets are provided with contact portions of respective sheet form magnets;
• and
• forming a pattern on the coating film by applying a magnetic field to the coating film using said plurality of sheet form magnets so that magnetic particles in the coating film are oriented by the magnetic field, wherein magnetic particles are oriented substantially parallel to the front surface of the coating film above the contact portions of said respective sheet form magnets and substantially perpendicular to the front surface of the coating film above the non-contact portions of said respective sheet form magnets, and a pattern is formed on the coating film at least by the magnetic particles above the contact portions of the respective sheet form magnets,
• wherein said coating composition further contains a thermoplastic resin, a low boiling point solvent having a boiling point of 50° C. or higher and 100° C. or lower, and a high boiling point solvent having a boiling point of higher than 100° C. and 200° C. or lower,
• wherein said coating composition has a viscosity, between 20 seconds to 60 seconds after application of the coating composition to the article, that is 2,000 mPa·s to 500,000 mPa·s under normal conditions, the viscosity of the coating composition between 60 seconds and 120 seconds after application is 100,000 mPa·s or higher, and the viscosity of the coating composition between 60 seconds to 120 seconds after application is greater than the viscosity of the coating composition 20 seconds to 60 seconds after application.