System and method for personalized message creation and delivery

A computer implemented method for dynamically constructing a non-interactive personalized advertisement for viewing by an intended audience over a network;

• said method comprising:
• obtaining by a processor user profile data from a profile database for said intended audience;
• selecting from an interface an advertisement template from a template database, said advertisement template defining a framework for constructing said personalized advertisement, and including a plurality of media segment slots constructing said personalized advertisement, said media segment slots including video segment slots, wherein a least one video segment slot overlaps a least one audio segment slot;
• applying by the processor a plurality of expert rules to said user profile data and said advertisement template, in order to get, from a plurality of media segments including video segments and audio segments in a database, appropriate media segments for insertion into said plurality of media segment slots in said advertisement template, wherein several of said video segments are selectable for a same one of said video segment slots of said advertisement template;
• assembling in real-time with delivery to said intended audience by the processor said personalized advertisement using said advertisement template and said selected media segments, without any interaction by said intended audience;
• and
• providing by the processor said assembled personalized advertisement in a format for delivery over said network to said intended audience for viewing.

A computer implemented method for dynamically constructing a non-interactive personalized advertisement for viewing by an intended audience;

• said method comprising:
• obtaining by a processor user profile data from a profile database for said intended audience;
• creating by the processor a plurality of media segments, including video segments and audio segments;
• selecting from an interface an advertisement template, said advertisement template defining a framework for constructing said personalized advertisement, and including a plurality of media segment slots constituting said personalized advertisement, said media segment slots including video segment slots and audio segment slots, wherein at least one video segment slot overlaps at least one audio segment slot;
• applying by the processor a plurality if expert rules to said user profile data and said advertisement template in order to select from a plurality of media segments including video segments and audio segments in a database appropriate media segments for insertion into said plurality of media segment slots in said advertisement template, wherein several video segments are selectable for a same one of said video segment slots of said advertisement template;
• assembling in real-time with delivery to said intended audience by the processor said personalized advertisement using said advertisement template and said selected media segments, without any interaction by said intended audience;
• and
• providing said assembled personalized advertisement in a format for delivery to said intended audience over said network for viewing.