Conductive composition and conductive paste

A conductive paste, comprising:

• a vehicle containing ethylcellulose in the range of 65 to 98 wt % with respect to a whole resin, and rosin resin in the range from 2 to 35 wt % relative to the whole resin;
• and
• a conductive composition that is dispersed in the vehicle, the conductive composition comprising:
• Ag contained in the range from 20 to 70 wt %;
• Bi2O3—B2O3 base low-melting glass contained in the range from 10 to 55 wt %;
• and
• zirconium tungstophosphate contained in the range from 10 to 55 wt %.

A conductive paste, comprising:

• a vehicle containing ethylcellulose in the range of 65 to 98 wt % with respect to a whole resin, and rosin resin in the range from 2 to 35 wt % relative to the whole resin, the rosin resin containing both rosin ester and polymerized rosin;
• and
• a conductive composition that is dispersed in the vehicle, the conductive composition comprising:
• Ag contained in the range from 20 to 70 wt %;
• Bi2O3—B2O3 base low-melting glass contained in the range from 10 to 55 wt %;
• and
• zirconium tungstophosphate contained in the range from 10 to 55 wt %.