Dynamic insertion of supplemental video based on metadata

A system for selecting an advertisement clip for insertion into a video file being transferred from a server to a client for playback, said system comprising:

• a processor configured to execute computer-executable components;
• and
• a memory having stored therein:
• a retrieval component responsive to a retrieval request designating a video file for transfer from the server to the client to retrieve the designated video file from a media library linked to said server, said designated video file including one or more video clips;
• an extraction component for extracting metadata from each of the video clips included in the designated video file using a computerized metadata detection technique, determining a value of a predefined metadata property associated with each of one or more scenes included in each video clip and determining a topic of the one or more scenes based on the extracted metadata and the predefined metadata property;
• and wherein said retrieval component is further responsive to said extracted metadata for:
• querying an advertisement library, said advertisement library storing a plurality of advertisements clips and, for each of the plurality of advertisement clips, identifying a topic of said each advertisement clip;
• comparing, for each of the one or more scenes, the determined topic of said each scene to the identified topic of at least one of the plurality of advertisement clips stored in the advertisement library;
• retrieving one or more advertisement clips relevant to the one or more scenes based on the comparing;
• and
• a transfer component for transferring the designated video file and the relevant one or advertisement clips to the client.

A computerized method for integrating an advertisement clip into a video data stream being transferred from a server to a client for playback, said video data stream including one or more scenes, said computerized method comprising:

• receiving, at the server, input from the user of the client designating the video data stream to be transferred;
• extracting at the server metadata from the video data stream, said metadata defining a topic for each of one or more scenes in the video data stream, wherein said extracting includes determining a value of a predefined metadata property associated with each of the one or more scenes, said predefined metadata property defining a default topic of the scene associated therewith;
• assigning a higher priority to one of the personal preference data for the user of the client and the metadata extracted from the video data stream;
• retrieving a relevant advertisement clip for each of the one or more scenes based on the personal preference data for the user when the personal preference data is assigned the higher priority and retrieving a relevant advertisement clip for each of the one or more scenes based on the defined topic of the metadata of the one or more scenes when the metadata is assigned the higher priority;
• and
• transferring the video data stream and relevant advertisement clips to the client in an integrated data stream.