US 7,613,630 B2Granted

System and method for editing existing footage to generate and distribute advertising content to retail locations

AssigneeAutomated Media Services, Inc.

InventorsRobert I. Wolinsky, Peter G. Goldring, Martin A. Amadio, Stanley Kirshenbaum

Life of this patent

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Abstract

A system and method for displaying content at a business establishment. The system includes a local network in communication with a content delivery system. The local network includes an electronic device, a communication channel, and one or more electronic displays located in relation to one or more products being sold by the business establishment. The electronic device is operable to distribute content derived from existing footage received from the content delivery system in accordance with a playlist identifying the content to be displayed at the business establishment.

Claims14

Dependent claims

A method for distributing content for display at a business establishment, comprising:

establishing a playlist defining a sequence of video clips to be played by at least one electronic display;
editing video footage not originally produced as an advertisement utilizing a video editing system, said editing including:
providing the video footage not originally produced as an advertisement;
modifying content of at least one frame of the video footage to include an image of a product in the at least one frame;
and
generating a first advertisement video clip including the edited video footage with the product image edited into the modified at least one frame of the video footage not originally produced as an advertisement, said editing and generating being performed prior to inserting an identifier that references the first advertisement video clip into the playlist;
receiving at least one second advertisement video clip different from the first advertisement video clip at a content delivery system;
inserting, by the content delivery system, identifiers that reference respective first and second advertisement video clips into the playlist;
and
distributing, by the content delivery system, the first and second advertisement video clips to at least one electronic display in accordance with the playlist identifying the advertisement video clips to be displayed at the business establishment.

7 more elements

Dependencies are inferred from the claim text.

Facts

Application: 10/866,517Filed 12 Jun 2004 · continuation in part
Priority: 17 Oct 2002
Published: US 2005/0060362 A117 Mar 2005
Granted: 3 Nov 2009
Term ends: Not estimatedThe source records don’t support an estimate.

Classification6 codes

G06Q 30/0241
Marketing; Price estimation or determination; Fundraising: advertisements
G06Q 30/0276
Advertisements: advertisement creation
H04N 21/41415
Specialised client platforms, e.g. receiver in car or embedded in a mobile appliance: involving a public display, viewable by several users in a…
H04N 21/812
Monomedia components thereof: involving advertisement data

Family

Application10/277,218Parent of this continuation-in-part · filed 17 Oct 2002
Application60/478,574Us provisional application · filed 12 Jun 2003
US 2005/0060362 A1Pre-grant publication · published 17 Mar 2005
US 2003/0229549 A1Published application
US 7,613,630 B2This patent

From the US filing history. Foreign family members aren’t listed.

Timeline

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