System and method for managing distribution of multi-formatted content

A method for managing distribution of multi-formatted content, comprising:

• receiving, by a content aggregation platform a content feed from a content provider with the content feed in a source format native to the content provider;
• retrieving content feed transformation instructions describing how to transform the source format of the content feed into a platform format specific to the content aggregation platform;
• transforming the source format of the content feed into the platform format in accordance with the retrieved content feed instructions;
• and
• storing the platform-formatted content to support subsequent delivery of the content in a user-device-compatible most media-rich format to one or more users for display.

A system to manage distribution of multi-formatted content, comprising:

• an aggregation platform to receive a content feed from a content provider with the content feed in a source format native to the content provider;
• a transformation engine to retrieve content feed transformation instructions describing how to transform the source format of the content feed into a platform format specific to the content aggregation platform, the transformation engine further to transform the source format of the content feed into the platform format in accordance with the retrieved content feed transformation instructions;
• and
• a database to store the platform-formatted content to support subsequent delivery of the content in a user-device-compatible most media-rich format to one or more users for display.