Back to results
US 7,610,255 B2Granted
Method and system for computerized searching and matching multimedia objects using emotional preference
AssigneeImagini Holdings Limited
InventorAlex Willcock
Life of this patent
Estimating the term…
Abstract
A method and system for capturing emotional preference of human subjects, generating machine-readable emotional code and using the code to optimize computerized searching and matching operations between entities is disclosed. The entity can be a human user, a product, or a service. The emotional code can thus be a universal language expressing human emotion that communicates among entities. After understanding the sending parties' emotional profile, the receiving party can adapt its operation to achieve more optimum results.
Claims17
A method for acquiring an emotional code of a user comprising the steps of:
- (a) creating multimedia object of an entity;
- (b) presenting a plurality of said multimedia objects to a user for selection through an end-user system, said end-user system comprising a computer;
- (c) obtaining at least one user selected multimedia objects presented to said user in (b) as a user response through said end-user system, said selection revealing said user's emotional preference;
- (d) categorizing said user responses into categories by a first computer application;
- and
- (e) assigning category label to each category, said category label being an emotional code in machine-readable language,
- whereby said user's emotional preference is digitally characterized and conveyed to a second computer application, and wherein said second computer application performs its operation of matching based on the interpretation of said emotional code.
4 more elements
A computer system for acquiring a emotional code of a user comprising:
- (a) a profiling server comprising a first data processing device comprising a first central processor unit, first memory storage devices, a first network interface device and an input interface, said profiling server further:
- I. capturing the emotional preferences from a plurality of users using said input interface while they are responding to survey questions;
- II. generating emotional codes from said emotional preferences;
- and
- III. generating a plurality of representative multimedia objects each associated with at least one said emotional codes;
- (b) an enterprise system comprising a second data processing device comprising a second central processor unit, a second network interface device and second memory storage devices, said enterprise system receiving said representative multimedia objects via said second network interface device from said profile server though said first network interface device, and assigning entity emotional codes to a plurality of entity multimedia objects, said entity multimedia object representing an entity offered by an enterprise, and said entity multimedia object inherits at least one said emotional code from said representative multimedia object;
- (c) an end-user system comprising a third data processing device comprising a third central processor unit, a third network interface device and third memory storage devices, said end-user system receiving user emotional code of said user via said third network interface device from said profile server though said first network interface device, said user emotional code being said emotional code describing said emotional preferences of said user;
- and
- (d) a search and match engine comprising a fourth network interface device, said search and match engine receiving said user emotional code via said fourth network interface device from said end-user system though said third network interface device and said entity emotional code from said enterprise system though said second network interface device, said search and match engine further retrieves a plurality of said entity multimedia object of which entity emotional codes proximate said user emotional code and present to said end-user system,
- whereby those entity multimedia objects whose entity emotional codes are not proximate from said user emotional code are filtered out and not presented to said user for selection.
7 more elements
Dependencies are inferred from the claim text.