Multi-mode message routing and management

Apparatus comprising:

• a message server comprising a plurality of modalities for transmitting messages;
• a sender interface configured to receive from a sender a given message and a designation of a plural set of designated modalities, designated by the sender, including at least some of the transmission modalities at least some of which are yet to be used to transmit the given message;
• memory-stored escalation rules specifying sequential transmission of the given message by each of the designated modalities upon occurrence of a specified condition;
• and
• a routing facility configured to, responsive to the escalation rules and to the occurrence of the specified condition, cause the given message to be sequentially transmitted by the message server via the designated modalities in accordance with the escalation rules;
• wherein the sender interface is further configured to receive, from a message sender, a list of recipients for the given message, and escalation rules for each recipient, and different designated modalities for respective ones of the recipients, the routing facility being configured to cause the given message to be transmitted to each recipient by the message server in accordance with the escalation rules.

Apparatus comprising:

• a message server comprising a plurality of modalities for transmitting messages;
• a sender interface configured to receive from a sender a given message and a designation of a plural set of designated modalities, designated by the sender, including at least some of the transmission modalities at least some of which are yet to be used to transmit the given message;
• memory-stored escalation rules specifying sequential transmission of the given message by each of the designated modalities upon occurrence of a specified condition;
• and
• a routing facility configured to, responsive to the escalation rules and to the occurrence of the specified condition, cause the given message to be sequentially transmitted by the message server via the designated modalities in accordance with the escalation rules;
• wherein the sender interface is further configured to receive, from a message sender, a global list of potential message recipients and criteria associated with respective one of the potential message recipients in the global list, the sender interface facilitating searching of the list based on specified criteria and identification of potential recipients whose recipient criteria match the specified criteria;
• and
• wherein the recipient criteria for respective ones of the potential message recipients include escalation rules.