Backlight assembly and liquid crystal display thereof

A power supply module comprising:

• a power supply board having a plurality of power output terminals formed along an edge portion of the power supply board;
• and
• a plurality of lamp holders, each of the lamp holders comprising:
• a holder body having a lamp guide groove formed on an upper portion of the holder body, and an inverter insertion groove being formed on a lower portion of the holder body, the edge portion of the power supply board being inserted into the inverter insertion groove;
• and
• a power connector comprising a first portion exposed to the inverter insertion groove and making contact with the power output terminal, and a second portion disposed adjacent to the lamp guide groove.

A backlight assembly comprising:

• a plurality of lamp holders, each of the lamp holders comprising:
• a holder body having a lamp guide groove being formed on an upper portion of the holder body, and an inverter insertion groove being formed on a lower portion of the holder body;
• and
• a power connector comprising a first portion exposed to the inverter insertion groove and a second portion disposed adjacent to the lamp guide groove;
• a receiving container comprising a bottom plate having a plurality of openings into which the lamp holders are inserted, and a sidewall disposed on a peripheral portion of the bottom plate;
• a plurality of lamps each comprising a lamp tube guided by the lamp guide groove, and an electrode portion extending from an end portion of the lamp tube and making contact with the second portion;
• and
• a power supply board slidably inserted into the inverter insertion groove exposed to a rear surface of the bottom plate, power output terminals that make contact with the first portion being formed on the power supply board.

A display device comprising:

• a plurality of lamp holders, each of the lamp holders comprising:
• a holder body, a lamp guide groove being formed on an upper portion of the holder body and an inverter insertion groove being formed on a lower portion of the holder body;
• and
• a power connector comprising a first portion exposed to the inverter insertion groove and a second portion disposed adjacent to the lamp guide groove;
• an insulation plate having a fixing groove into which the holder body of each of the lamp holders is slidably inserted;
• a receiving container comprising a bottom plate having a plurality of openings into which the lamp holders fastened to the insulation plate are inserted, and a sidewall disposed on a peripheral portion of the bottom plate;
• a plurality of lamps each comprising a lamp tube guided by the lamp guide groove, and an electrode portion extending from an end portion of the lamp tube and making contact with the second portion;
• a power supply board slidably inserted into the inverter insertion groove exposed to a rear surface of the bottom plate, power output terminals that make contact with the first portion being formed on the power supply board;
• an optical unit disposed over the lamps;
• and
• a display panel disposed over the optical unit.