Voting and headend insertion model for targeting content in a broadcast network

A method for use in connection with delivering selected advertising content to users of a cable television network, the cable television network primarily involving synchronized distribution of broadcast programming to multiple users, the method comprising the steps of:

• (a) generating a list of advertisement options corresponding to a collection of available advertisements for an upcoming advertisement insertion spot in a program of a broadcast programming channel;
• (b) broadcasting the list of advertisement options in advance of a break for which asset options are listed over a cable television network, wherein said list of advertisement options are broadcast free of the collection of available advertisements and wherein the list of advertisements is receivable by a plurality of customer premise equipment devices (CPEs) of an audience currently viewing the broadcast channel via the cable television network;
• (c) receiving response signal via the cable television network, the response signals originating from at least a portion of the CPEs and including advertisement option votes generated in response to the list of advertisement options, where the response signals are received during a run-time of a program of the broadcast programming channel or during an immediately preceding program of the broadcast programming channel;
• (d) selecting at least a first advertisement from the collection of available advertisements based on the advertisement option votes of the response signals for the broadcast channel during the run-time of the program of the broadcast programming channel or during an immediately preceding program of the broadcast programming channel;
• (e) inserting the first advertisement into a first content stream of the cable television network;
• and
• (f) broadcasting the first content stream including the first advertisement over the cable television network, wherein the inserted first advertisement is provided in conjunction with the insertion spot in the program of the broadcast programming channel and is available for receipt by at least a portion of the CPEs during the run-time of the program of the broadcast programming channel.