System and method for offer management

A method for offer management, the method comprising:

• providing a plurality of offers for incorporation into statement letters associated with a plurality of accounts, wherein the incorporation of the plurality of offers is based on a plurality of business rules;
• and
• simulating a final composition of the statement letters based at least in part on
• a prioritization of the plurality of offers,
• associations of the plurality of offers with the plurality of accounts, wherein the associations are made by optimizing the plurality of business rules based at least in part on the prioritization of the plurality of offers and the grouping of the plurality of accounts, such that each of the plurality of offers is associated with at least the predetermined number of accounts, and
• layout, graphics and inventory weight associated with one or more sub-components of the statement letters.

A system for offer management, the system comprising:

• at least one user interface for entering and modifying a plurality of offers and a plurality of business rules, wherein each of the plurality of offers is to be targeted at a predetermined number of accounts selected from a plurality of accounts based on the plurality of business rules;
• storage means for storing and managing the plurality of offers, the plurality of business rules and the plurality of accounts;
• and
• processor means for
• prioritizing the plurality of offers;
• grouping the plurality of accounts based on their qualification for each of the plurality of offers in accordance with the plurality of business rules;
• optimizing the plurality of business rules based at least in part on the prioritization of the plurality of offers and the grouping of the plurality of accounts, such that each of the plurality of offers is associated with at least the predetermined number of accounts;
• imposing a volume limit or weight limit for offers assigned to each of the plurality of accounts;
• incorporating the plurality of offers into communications associated with the plurality of accounts based at least in part on the plurality of optimized business rules and the volume limit or weight limit;
• and
• managing production of the communications based on at least one simulation, wherein the at least one simulation is performed based on data associated with the plurality of offers, the plurality of business rules and the plurality of accounts.

A computer readable medium having code for causing at least one processor to perform offer management, the computer readable medium comprising:

• code to provide a plurality of offers and a plurality of business rules, wherein each of the plurality of offers is to be targeted at a predetermined number of accounts selected from a plurality of accounts based on the plurality of business rules;
• code to prioritize the plurality of offers;
• code to group the plurality of accounts based on their qualification for each of the plurality of offers in accordance with the plurality of business rules;
• code to optimize the plurality of business rules based at least in part on the prioritization of the plurality of offers and the grouping of the plurality of accounts, such that each of the plurality of offers is associated with at least the predetermined number of accounts;
• code to impose a volume limit or weight limit for offers assigned to each of the plurality of accounts;
• code to incorporate the plurality of offers into communications associated with the plurality of accounts based at least in part on the plurality of optimized business rules and the volume limit or weight limit;
• and
• code to manage production of the communications based on at least one simulation, wherein the at least one simulation is performed based on data associated with the plurality of offers, the plurality of business rules and the plurality of accounts.