Rich media file format and delivery methods

A rich media file stored in a machine-readable medium, comprising:

• a client identifier to identify a creator of the rich media file;
• a unique identifier to identify the rich media file;
• a version number identifying a version of the rich media file;
• a print module to enable printing of the rich media file if included by the creator of the rich media file and to disable printing if excluded by the creator;
• a first dialogue box structured to appear responsive to viewing limits of the rich media file, the first dialogue box to communicate to a user an invitation to access another rich media file;
• a second dialogue box structured to appear responsive to an update offer, the second dialogue box for prompting the user of the rich media file to check for a newer version of the rich media file;
• a requester structured to retrieve the newer version of the rich media file responsive to an action by the user according to the update offer;
• information to be displayed on a computer system, the information including text, at least one still image, and structured to include at least one of an animated image, a link to a web page, and an email link;
• and
• a viewer built-in to the rich media file to display the information on the computer system,
• wherein the client identifier, the unique identifier, the version number, the print module, the viewing limits, the update offer, the requester, the information to be displayed, and the built-in viewer comprise a single file.