Method, system and storage medium for providing supplier branding services over a communications network

A method for providing supplier branding services via an information exchange system over a computer network, comprising:

• receiving a request to access a branding services tool by a subscribing supplier system;
• providing a web page requesting target information and supplier information from said subscribing supplier system;
• receiving a response to requested target information and said supplier information;
• storing said response in a target record;
• associating metatags with response data provided in said target record;
• searching a customer profile database for customer profile records matching said metatags provided in said target record;
• if a match is found, transmitting associated branded information to a customer system associated with said customer profile records;
• gathering usage data from said customer profile records;
• generating a report;
• and
• transmitting said report to said subscribing supplier system.

A storage medium encoded with machine-readable computer program code

• said code including instructions for causing a computer to implement a method for providing supplier branding services via an information exchange system over a computer network, the method, comprising:
• receiving a request to access a branding services tool by a subscribing supplier system;
• providing a web page requesting target information and supplier information from said subscribing supplier system;
• receiving a response to requested target information and said supplier information;
• storing said response in a target record;
• associating metatags with response data provided in said target record;
• searching a customer profile database for customer profile records matching said metatags provided in said target record;
• if a match is found, transmitting associated branded information to a customer system associated with said customer profile records;
• gathering usage data from said customer profile records;
• generating a report;
• and
• transmitting said report to said subscribing supplier system.